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Kaitlin Hernandez
Marketing Professional
Don't wait for opportunity.
Create it.
I have been working with Bella Priscilla Photography since October 2017. Our goals were to increase brand awareness and book clients with an appreciation for studio photography. We've been utilizing paid and non-paid social media, Google Ads and Google Business; below are a few examples.
Carousel Ad 1
Results:
5,894 Reach
154 Clicks to Website
2.6% CTR
Carousel Ad 2
Results:
5,028 Reach
205 Clicks to Website
4% CTR
Insights:
These ads were targeting high income females in the San Antonio and Austin, TX areas who had interests in topics such as fashion, photography, art, etc. While we were happy about the reach and number of clicks, we wanted to shift gears for the holiday (and engagement season) coming around the corner. Note: These ads were run on both Facebook and Instagram.
Carousel Ad 2
Results:
10,066 Reach
177 Clicks to Website
1.75% CTR
Insights:
These ads were targeting females in the San Antonio, New Braunfels and Canyon Lake, TX areas who had interests in topics such as weddings, engagement rings, engagement photos, etc. and who were recently engaged (<6 months) or were friends with a recently engaged couple. Engagement photography is a competitive market, especially in this area, which is why Bella Priscilla Photography was offering a sale. Customers could afford this photo session, but receive higher quality images and better customer service. This promotion will run until March 1, 2019, and there is a corresponding Google Ad for this as well.
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