Kaitlin Hernandez
Marketing Professional
Don't wait for opportunity.
Create it.
Insurance, Done Differently.
As the Marketing Manager, I redirected Sonora Insurance Group's marketing strategies along with the help of the agents. This included Non-Paid and Paid Social Media, Google Adwords, Google Business, Sonora's website, print, broadcasting, events and more. Here's just some of the work I did:
Sonora Insurance Group is an all-around agency, which means they can provide coverage for just about anything. The company is most known for Equine & Livestock insurance, but they wanted to make sure customers knew about the other services offered.
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Making insurance fun and interesting is not an easy task, especially at a smaller firm, but we managed to grow the brand's presence in the Boerne, TX area as well as in other states. Starting at 300 or so Facebook likes soon grew to nearly 2,000; Instagram was more challenging, so the most recent tactics include being personal and including humor (#SonoraDoesRealityTv). We attended many events with our "Selfie Frame"; the kids and even adults loved it! Things like this made the agency more relatable, which brought us more customers.
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You can see more of my work on Sonora's new website and social media!